The Challenge
Sicily Restaurant came to DDS Graphics with a vision: open a premium Italian dine-in restaurant in Sheikh Zayed that would stand out in one of Cairo’s most competitive dining scenes. They had no identity, no name execution, no digital presence, just a concept and a passion for authentic Italian cuisine.
Our Approach
We built the brand around the feeling of Sicily itself, warm, rich, passionate, and deeply rooted in tradition. Every design decision had to carry that emotion.
- Brand Strategy: Positioned Sicily as “Cairo’s most authentic Italian dine-in experience.”
- Visual Identity: Full identity system — logo, warm terracotta & deep navy palette, typography, and guidelines.
- Print Materials: Menus, business cards, packaging, and signage — all extending the brand experience.
The Result
Sicily opened with a complete, cohesive identity that matched the quality of the food. The brand was being photographed and shared on social media from day one.
Deliverables: Brand Identity · Brand Guidelines · Full Print Suite
https://www.facebook.com/Sicily.eg Sicily Restaurant Brand Strategy